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A. New Orleans: Feature article with related front-cover image: New Orleans was a feature story designed to spotlight and promote a new destination that was added to the Alaska Airlines route network in 2014; that network now reaches nearly 100 destinations. This new-destination story emphasized the airline’s continued growth into new markets, strengthening Alaska Airlines’ dominance at its main operational hub at Seattle-Tacoma International Airport. The story also highlighted New Orleans as an exciting visitor destination, and provided an insider’s look at what to see and do while in The Big Easy. This feature story elicited strong, positive feedback from airline customers and magazine readers who embraced this new service by the airline. New Orleans was also carried online in a digital format so that it was easily accessible all year to customers and prospective customers.
