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B. Destination Seattle: Special section: The Destination Seattle Special Section was designed to highlight and promote Alaska Airlines as Seattle’s home-town airline. The airline operates its major hub at Seattle-Tacoma International Airport and this special section directly supported Alaska Airlines’ dominant position with more than 50% of the passenger traffic. The content of this special section promoted travel to and exploration of the Puget Sound area by visitors and residents, detailing attractions, recreational activities, sports, cultural venues and events, dining options and lodging. In addition to being published as part of the May issue of Alaska Airlines Magazine and Horizon Edition Magazine, Destination Seattle was printed as a stand-alone for distribution to visitors and prospective visitors throughout the entire year. Response to this special section from airline customers and residents of the Puget Sound area was very positive, resulting in the effective communication of Alaska Airlines’ strength at Seattle-Tacoma International Airport. The Destination Seattle Special Section was also carried online in a digital format so that it was easily accessible all year to customers and prospective customers.
