B. “Emerald & Spruce“ Ice Cream Packaging: Celebrating 125 years in the Seattle area, family-owned Bartell Drugs wanted to continue their tradition of offering their customers unique, local products. The agency created a new private-label brand for their 60+ stores that reflects Bartell’s qualities: approachability, trust, authenticity, exceptional customer service. Taking a cue from the local surroundings, the new brand name Emerald & Spruce evokes the landscape and spirit of the beloved Pacific Northwest. A colorful, modern patchwork pattern epitomizes the wide range of local offerings/flavors and sounds, creating recognition in aisle, tying the packages together as a cohesive family of products, and breaking through the on-shelf clutter.
