D. My Daddy Needs A Kidney, Donate For Emmett Smith, King County Metro Bus Campaign: A life-threatening condition left 27-year old Emmett Smith of Renton, Washington, in need of a kidney transplant. With a five-year waiting list for a new kidney, Esther and Emmett Smith decided to get creative using outdoor media.
The headline “My daddy needs a kidney,” emerged, with 9-month-old daughter Arianna tucked in Emmett’s arms serving as the centerpiece for the innovative campaign.
The advertisement features the Smiths’ website address, Donate4Emmett.org, as well as an informational hotline phone number for parties interested in testing for donation.
