L. UW Athletics: University of Washington Athletics is a powerhouse comprising 22 sports. It has big goals and a great passion for building and connecting with their community. With a focus on football, the TV spot includes consideration for the broader UW campus campaign strategy and encompasses the mission and promise of UW Athletics. The entrant’s mission: Ignite (what was) a passively interested Seattle community to embrace and evangelize UW Athletics by instilling an infectious, insatiable craving for the overall UW experience.
