H. Mercedes Benz New York Fashion Week 2014 Outdoor Marketing Campaign: Getting noticed at New York Fashion Week is not easy, but Mercedes understands how to drive the attention of a crowd. Powering a unique promotion, the entrant had all eyes on Mercedes. Fashion-forward images were live-wrapped daily to a trailer towed by a Mercedes Benz G Wagon offering NYFW attendees an interactive ad experience! Well-known photographer Koo engaged in live photo-shoots with the pictures used the following day on the Benz mobile-visual billboard. Driving even more notice, #MBFWStreetStyle was encouraged and Mercedes’ social platforms blew up. The entrant weaved together many moving parts for this outstanding campaign, garnering Mercedes well-deserved attention.
