Zoosic: As part of the Woodland Park Zoo’s “New Day, New Zoo” campaign the agency was tasked with promoting the uniqueness of each trip to the zoo—each visit has it’s own rhythm. You’ll never see or hear the same Zoo sounds twice. So they went straight to the source—and let the animals do the talking. The agency recorded sound, live at the Zoo (very carefully). Live animals. Live zoo-goers. Then they made the bank of Zoo sounds available to local artists, musicians, and bands to create their own sweet music. Only rule: They could only use the sound we recorded at the zoo.
