Summer ‘Selfie’ Campaign: Everyone with a smartphone is taking (and posting) self-portraits these days, but at Point Defiance Zoo & Aquarium your summer selfie’s going to turn out a lot wilder. To drive attendance and social engagement, this campaign tapped into the familiar visual and communication hallmarks of top mobile/social trends—selfies and hashtags—while making it clear there’s only one place nearby where creatures like polar bears, walruses and sharks are doing the photobombing!
