Marley Natural Brand Launch – The First Global Consumer Brand for Cannabis: In November 2014, Privateer Holdings partnered with the family of reggae icon Bob Marley to launch the first international, consumer cannabis brand – Marley Natural. The agency developed a comprehensive media outreach plan for the brand’s global launch, which included rare interview footage of the Marley family and a lead story that ran on launch day on NBC’s Today Show and NBCNews.com. The Marley Natural launch secured 1,145 stories, 2.3 billion impressions and earned almost 133,000,000 online media impressions. MarleyNatural.com received 36,000 visits on launch day, driven by more than 52 million social media impressions.
Highlights included stories from the Today Show, The New York Times, Wall Street Journal, USA Today, Huffington Post, Rolling Stone, Fast Company, Time Magazine, Los Angeles Times, The Verge, Quartz and Billboard.
