C. Nick’s Jr. YELP Promotion: Nick’s Jr., the gourmet burger/gyro restaurant in Everett, Washington was looking to increase & improve their Yelp ratings and reviews. To accomplish this goal, the marketing agency created this series of advertisements, featuring messages promoting the unique hand-crafted qualities of the food, and encouraging customers to share their experiences on the social review website. Clever copy highlighted the fresh ingredients while educating customers on the finer points of a better burger.
The advertisements were sent to a broad collection of area residents and customers, and were included in each take-home order. The campaign was a massive success as the positive reviews poured in, earning the restaurant an average rating of 4.5 (out of 5) stars. The word spread quickly, and Thrillist.com recently included Nick’s Jr. first on their list of the “Top 8 Burgers in Washington”!
