Video Spot Under $5K
Winner: Creature
TITLE: Story Weather Outside – Bicycle: All four films take umbrellas – symbol of rain and weather in Seattle – and use them playfully to create stories. This film uses the umbrellas to create a kid’s bicycle and takes a journey through imagination. The idea is simple. It’s story weather outside.
CLIENT: Northwest Film Forum
CREDITS: Creative Directors: Steve Cullen, Hemant Anant Jain
Producers: Stacy McCann, Christine Ogborn
Director/Editor: Unclebob.tv: Branson Veal and Olin Padilla
Executive Creative Directors: Matt Peterson, Jim Haven
Agency: Creature
Merit Award: Craters of the Moon
TITLE: “Don’t Wait”: 30 second broadcast, broadcast cable and online content spot.
CLIENT: Summit at Snoqualmie
CREDITS: Creative Director: Kevin Nolan
Writer: Chris Nolan
Art Director: Kevin Nolan
Production Company: 90,000 Feet
Account Executive: Alyssa Taylor
Merit Mention: Creature
TITLE: Story Weather Outside – Intro: Seattle in January is dark, rainy and cold. So, the agency wanted to use the most ubiquitous symbol associated with this weather—umbrellas—and use them to get kids excited about the festival. The idea is simple. It’s story weather outside.
CLIENT: Northwest Film Forum
CREDITS: Creative Directors: Steve Cullen, Hemant Anant Jain
Producers: Stacy McCann, Christine Ogborn;
Director/Editor: Unclebob.tv: Branson Veal and Olin Padilla
Executive Creative Directors: Matt Peterson, Jim Haven
Agency: Creature
Video Spot Over $5K
Due to the large number of entries in this Category, three Big M, Merit Award and Merit Mention winners were selected. The winners are listed in alphabetical order below.
Winner: Cole & Weber United
TITLE: Joust: When it comes to winning the Lottery, everyone has imagined ridiculous, hilarious and amazing things they and their group of friends could do with the money. Whether it’s jousting on Segways or competing against your favorite professional sports team, the agency sparked peoples’ imaginations with unexpected ideas.
CLIENT: Washington’s Lottery
CREDITS: For Agency
Advertising Agency: Cole & Weber United
Executive Creative Director: John Maxham
Associate Creative Director/Art Director: Scott Fero
Associate Creative Director/Copywriter: Jeff Siegel
Producer: Matt Ralston
Executive Producer: Pete Anderson
For Production Company
Production Company: Oh, Hello
Director: Dan Brown
Cinematographer/DP: Doug Hostetter
Executive Producer: Nathan Barr
Line Producer: Buzzy Cancilla
For Editing Company
Editing Company: Collective Editorial
Editor: Kelly Vander Linda
Executive Producer: Molly Woodruff
For Sound Design Company
Sound Design Company: Clatter & Din
Sound Designer: John Buroker
For Post-Production Company
Post-Production Company: Lightpress
Colorist: Jeff Tillotson
Winner: Copacino+Fujikado
TITLE: Encore, Encore: A spot from the Seattle Mariners 2011 campaign that introduces the now-iconic Larry Bernandez character.
CLIENT: Seattle Mariners
CREDITS: Creative Director: Jim Copacino
Copywriter: Mike Hayward
Art Dirtctor: Kurt Reifschneider
Broadcast Producer: Patti Emery
Winner: Hodgson/Meyers
TITLE: “It’s a Tight, Tight, Tight World”: Fluke launched a new line of clamp meters. These allowed electricians to safely troubleshoot hard-to-reach wires in challenging environments without physically touching an electrical wire. The objective was to deliver benefits in an engaging and approachable way and to connect with audiences from any country in the world, with no dialogue or voiceover.
CLIENT: Fluke Corporation
CREDITS: Executive Creative Director: Gary Meyers
Creative Director/Producer: Tim Hodgson
Writer: Gary Graf
Art Director: Charlie Worcester
Project Manager: Lea Loya
Director/Post-Production: Matt Billings & Spin Creative
Merit Award: 206
TITLE: dENiZEN America Brand: During Levi’s launch of its new dENIZEN® Jeans line, the agency captured still and live action imagery and scored an original anthem song that helped introduce the product’s upbeat and aspirational brand identity to the American public.
CLIENT: dENiZEN America
CREDITS: Principal, Creative Director, 206: Tad Harmon
Principal, Consumer Engagement, 206: Mike Salvadore
Multimedia Director, 206: Matt Miller
Director: Michael Haber
Producer: Elkin Antoinou
Original Music Score: Mychal Cohen
Merit Award: Girvin
TITLE: Wimmer Solutions: Serious About Caring: The agency partnered with August Island Pictures to create two :30 commercials for Wimmer Solutions. The spots aired on national television during Seattle’s New Year’s at the Needle event. This spot captures the fun, “serious” spirit of the Wimmer Solutions team, highlighting a typical day at Wimmer Solutions.
CLIENT: Wimmer Solutions
CREDITS: Tim Girvin, Deanna Carroll, Kevin Henderson, William Johnson / August Island Pictures: Mark Titus, Ryan Horner
Merit Award: Wong, Doody, Crandall, Wiener
TITLE: Alaska Airlines: Portland Timbers Territory: To announce Alaska Airlines’ first-ever jersey sponsorship in the Timbers inaugural MLS season we launched a series of six TV spots featuring Alaska employees, Timbers players, Timber Joey and one frank talking Scottish head coach.
CLIENT: Alaska Airlines
CREDITS: Executive Creative Director: Tracy Wong
Creative Director: John Schofield
Creative Director: Mark “Monkey” Watson
Copywriter: John Schofield
Art Director: Tony Zimney
Merit Mention: Frause
TITLE: Dog Doogity:This is a music video parodying BlackStreet’s 1996 hit, No Diggity. It was created to educate Puget Sound citizens about the importance of picking up and properly disposing of pet waste. To date, the spot has received more than 150,000 views on YouTube and nearly 1,000 Google page listing.
CLIENT: Puget Sounds Starts Here
CREDITS: Frause (Seattle, WA) – Creative Strategist: Bob Frause
Seedwell (San Fancisco) – Director/Editor: Peter Furia; Writer/Editor: Beau Lewis
production and distribution Seedwell
Merit Mention: Jones Advertising
TITLE: Ben Bridge Holiday TV Spot: A holiday television spot for Ben Bridge Jeweler.
CLIENT: Ben Bridge Jeweler
CREDITS: Creative Director: Mark Jones
Merit Mention: Wong, Doody, Crandall, Wiener
TITLE: Dear Me: Shanin: To encourage low-income smokers to give up cigarettes during what may be the most stressful time in recent history, we stepped aside and let them convince themselves. We followed real current smokers as they read aloud “Dear Me” letters they’ve written to themselves about how they feel about their habit.
CLIENT: Washington State Department of Health
CREDITS: Executive Creative Director: Tracy Wong
Creative Director: Matt McCain
Copywriter: Matt McCain
Art Director: Tony Zimney
Audio Spot
Winner: Wong, Doody, Crandall, Wiener
TITLE: Dear Me: Ken: To encourage low-income smokers to give up cigarettes during what may be the most stressful time in recent history, we stepped aside and let them convince themselves. We followed real current smokers as they read aloud “Dear Me” letters they’ve written to themselves about how they feel about their habit.
CLIENT: Washington State Department of Health
CREDITS: Executive Creative Director: Tracy Wong
Creative Director: Matt McCain
Copywriter: Matt McCain
Art Director: Tony Zimney
Merit Award: DNA
TITLE: Bumper Sticker Idealist: There’s something ideologically Northwest about someone who believes they can change the world with an overzealous application of pithy stickers. This :60 radio spot explores what cars say about people, what bumper stickers say about the world, and what it all says about this distinct PEMCO profile.
CLIENT: PEMCO: Rod Brooks, Don Young, Jerry Shaw, Bruce Smith
CREDITS: Creative Director: Dan Gross
Art Director: Lianne Onart
Copywriter: Pete Hughes
Producer: Sue Mowrer
Account Team: Alan Brown, Gretchen Anderson, Meredith Rockwell
Merit Mention: DNA
TITLE: Year-Round Shorts Duuude!: A close cousin to Sandals and Socks Guy, Year-Round Shorts Duuude believes summer is a state of mind, not a state of weather. This :60 radio spot for PEMCO explains he doesn’t worry if the occasion is formal or informal, his main priority is always being free and comfortable.
CLIENT: PEMCO: Rod Brooks, Don Young, Jerry Shaw, Bruce Smith
CREDITS: Creative Director: Dan Gross
Art Director: Lianne Onart
Copywriter: Pete Hughes
Producer: Sue Mowrer
Account Team: Alan Brown, Gretchen Anderson, Meredith Rockwell
Print Ad
Winner: Craters of the Moon
TITLE: Fat-ypus Skis: “Fat-ypus Babe”: Print Ad for Fat-ypus Skis. SKI Magazine. Fat is beautiful especially when it comes to skis.
CLIENT: Fat-ypus Skis
CREDITS: Creative Director: Kevin Nolan
Writer: Norman Wassle
Art Director: Kevin Nolan
Account Executive: Alyssa Taylor
Merit Award: Wexley School for Girls
TITLE: Taco del Mar – Cougar: A four-color horizontal print ad for Taco del Mar.
CLIENT: Taco del Mar
CREDITS: Creative Director: Ian Cohen
Merit Mention: Aegis Living
TITLE: The Kiss: 2011 Brand Ad campaign for Aegis Living, a leading senior living company. The campaign uses employees’ family photos from past decades with stories to educate the public about Aegis Living’s senior housing options.
CLIENT: Aegis Living
CREDITS: Photo: Aegis Living Director of Marketing
Copy: Aegis Living CMO
Layout: Mike King, LoudEdge
Digital Ad
Winner: Strikeplate
TITLE: Space Needle Beer Competition Ad: Original email sent to 60+ Northwest microbreweries to enter the Space Needle’s 50th Anniversary beer competition. Later, edited and sent to a list of 1,200 to judge the competition.
CLIENT: Space Needle
CREDITS: Creative Director: Tyler Cartier
Copywriter: Tyler Cartier
Art Director: Anthony Ferreira
Client Contact: Mary Bacarella
Merit Award: Rusty George Creative
TITLE: Tacoma Community College International Recruitment Video: Tacoma Community College needed a compelling sales tool to promote its programs and services, and, in turn, attract and inspire prospective international students. Rusty George Creative created a video that followed a day in the life of 6 international students, interweaving interesting statistics and factoids. The video was also translated into 6 different language versions.
CLIENT: Tacoma Community College
CREDITS: Creative Director: Rusty George
Art Director: Dan Schlitzkus
Account Manager/Strategist: Liz Lamb-Ferro
Videographer: Jeremy Almeda
Merit Menton: PRR
TITLE: Pierce County Wood Smoke Campaign Ad: In fall and winter, the fine particle pollution level in Pierce County can be so high it violates the Clean Air Act. The Puget Sound Clean Air Agency started the Wood Smoke Campaign to involve residents in the solution. We developed print and online ads, and many print materials. Double-click on ad to view animation
CLIENT: Puget Sound Clean Air Agency
CREDITS: Katherine Diers, Lynn Hernandez, Alex Sobie
Ad Campaign
Winner: New Path Marketing
TITLE: Dignity Memorial – A Celebrated Life: This campaign is designed to showcase the possibilities offered by Dignity Memorial locations to create unique and memorable ceremonies and places for memorialization. Pre-arranging gives you the peace of mind knowing that your wishes will be carried out and it’s easier, both emotionally and financially on your loved ones. Click here to view campaign.
CLIENT: Service Corporation International
CREDITS: Producer: David Barbrack
Co-Creative Director, Art Direction: Debbie White-Allbritton
Co-Creative Director, Writer: Gretchen Lauber
Merit Award: Copacino + Fujikado
TITLE: Mariners Bernandez Campaign: The video summarizes the organic and successful rise of the entrant’s “Larry Bernandez” character.
CLIENT: Seattle Mariners
CREDITS: Creative Director: Jim Copacino
Copywriter: Mike Hayward
Art Director: Kurt Reifschneier
Electronic Production Studio Manager: Todd Hofmeister
Electronic Production Artist: Brian Alter
Merit Mention: 206
TITLE: dENiZEN America Jeans Launch: In 2011, Levi’s handed the gency the reins to brand and launch their new dENiZEN® Jeans line. Digital ads, outdoor media, MLB partnerships, Facebook promotions and a video spot introduced the new brand to American families. Six months later, dENiZEN® has a devout fan base and is a Target category leader. Click here to view campaign.
CLIENT: dENiZEN America
CREDITS: Principal, Creative Director: Tad Harmon
Principal, Consumer Engagement: Mike Salvadore
Senior Art Director: Colleen Ando
Associate Creative/Interactive Director: Mike Grigg
Senior Manager, Consumer Engagement: Rachel Doxtater
