TV Commercial (Under $5K)
Big M Winner: Craters of the Moon
TITLE: SkiBonkers: “Crazy”: SkiBonkers is largest ski and snowboard sale in the Northwest. It happens over Labor Day weekend and it brings out the most avid and craziest skiers and snowboarders. Just another day swimming in the snow.
CLIENT: Sturtevant’s/SkiBonkers
CREDITS: CD Kevin Nolan; Writer Norman Wassle; AD Kevin Nolan; Production Company: Big House George Riddell; Director Kevin Nolan; Producer Stephanie Clark/Stacey Wiechbrodt
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Big M Winner: Friendly Voice, Inc.
TITLE: Someone You Know: Budget was low, so this spot relies on great stock footage, and a fabulous soundtrack.
CLIENT: The Stern Center for Aesthetic Surgery, P.C.
CREDITS: Writer, Producer, Editor Steve Lawson; Voice-Over – Vera McKinney Kutz
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Silver M Winner: Craters of the Moon
TITLE: Tacoma Home & Garden Show: “Kitchen”: As these Home Shows go we used a unique problem solving solution approach to engaging our audience. We ventured away from the, “show the show” tactics and highlighted the benefits of exploring the possibilities and creating a more harmonious emotional response.
CLIENT: Tacoma Home & Garden Show
CREDITS: CD Kevin Nolan; Writer Norman Wassel; AD Kevin Nolan; Designer Beth Hinkson; AE Alyssa Zagorie; Producers Floyd Kolmer, Laura Szczes; Client Jeff Swenson
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Silver M Winner: McLendon Hardware
TITLE: DIY House: TV Spot using camera stills to capture the building of a 1700 Square Foot Do-It-Yourself Project house built inside our new Tacoma store location announcing the Tacoma Store opening.
CLIENT: McLendon Hardware
CREDITS: Bruce Stevens/Adam Berman (Berman Films)
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Bronze M Winner: Craters of the Moon
TITLE: Learn to Read: The agency created this controversial viral digital, mobile app and online pre-roll for L2R: learntoread.com. This program was created for low income families and their children K-12. L2R provides opportunities for children and their parents to improve reading skills in order to give them a leg up in an ever-changing and demanding world.
CLIENT: Learn to Read
CREDITS: CD Kevin Nolan; Writer Norman Wassel; AD Kevin Nolan; Production Company Moogee Creates; Producer Chuck Bingham; Director Kevin Nolan; AE Alyssa Zagorie
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Bronze M Winner: McLendon Hardware
TITLE: Mclendon 2013 Pancake Blue Danube: Spot highlights our annual Pancake Breakfast during our Anniversary Sale. Spot is set to the waltz music: Blue Danube.
CLIENT: McLendon Hardware
CREDITS: Bruce Stevens/Adam Berman (Berman Films)
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TV Commercial (Over $5K)
Big M Winner: Cole & Weber United
TITLE: Conductor: For years, the Lottery advertising landscape has been lined with mansions, limos and hot rods. While those might be fine aspirations for some, to us—and many of our state’s Lottery players—they were feeling stale and uninspiring. Enter the Department Of Imagination. The DOI is about taking an individual’s real passion and encouraging him or her to imagine what that’d look like on an epically large scale if they were to win the Lottery. In this scenario, a man who loves model trains is allowed to imagine bigger when he wins the Lottery. The result is ridiculous, but perfect for him.
CLIENT: Washington’s Lottery
CREDITS: ECD John Maxham; Assoc. CD Todd Derksen; AD Cailen Guhl; Sr. Writer Joe Gerlitz; Sr. Producer: Tasha Cronin; Exec. Producer Pete Anderson
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Big M Winner: WONGDOODY
TITLE: Be Curious: The Seattle International Film Festival presents more than 400 films from around the globe. SIFF’s size can be daunting, so the trailer seeks to draw people in, encouraging them to dig deeper into the festival because there truly is something for everyone. This year’s trailer takes us through 39 years of SIFF history in a miniature film world painstakingly created from scratch with 3-D printers, then carved and painted by hand.
CLIENT: Washington’s Lottery
CREDITS: AE Anea Klix; Account Dir. Garth Knutson; AD Adam Deer; Writer Peter Trueblood; ECD: Tracy Wong; CD Monkey Watson; Broadcast Producer: James Whittington; Project Mgr. Barbara Wilson; Production Company: World Famous; ECD Tony Fulgham; Exec. Producer Megan Ball; Producer Nick Hegge ; Director / Designer / Model Builder Christopher Harrell ; Director / Designer / Model Builder Juan Arenas ; Designer / Model Builder Vince , Roberto Brambila; Model Builder Bob Lindenmayer; Assistant Director / Editor Andy Seaver; Editor Chris Ophoven; Madrona Music Soundtrack; Clatter & Din Audio
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Silver M Winner: Craters of the Moon
TITLE: Northwest Flower & Garden Show: “Flower”: 60-second content for the NWF&G Show. This spot was created to, in a very unconventional way, communication the event. The agency with the F&G Show took a leap of creative faith and the show has never been bigger. Attendance was up and the spot created the characters that appeared at the show. The campaign was so successful that we will be continuing on with the concept next year.
CLIENT: Northwest Flower & Garden Show
CREDITS: CD Kevin Nolan; Writers Norman Wassell, Alyssa Zagorie, Kevin Nolan; AD Kevin Nolan; Producer Floyd Kolmer; Driector Chris Nolan; Production Company 90,000FT; Associates: Laura Szczes; Client: Jeff Swenson
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Silver M Winner: Jones Advertising
TITLE: It’s Time: For the last four decades, the largest single attraction in the state of Washington has been known as The Puyallup Fair. As part of a major re-branding effort, and to better compete with local concert series, festivals and county fairs, the agency created the “It’s Time” campaign to create an emotional connection between the residents of Washington state and the place they come to celebrate the state’s diversity and uniqueness- the Washington State Fair.
CLIENT: The Washington State Fair
CREDITS: Mark Jones, David Edgerton, Lori Rodhall
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Bronze M Winner: New Path
TITLE: Dignity Memorial – BBQ: The BBQ spot is designed to inspire people to see what is possible when it comes to capturing the essence of a person’s life. It shows that Dignity Memorial professionals can help celebrate a life like no other.
CLIENT: Service Corporation International
CREDITS: Principal David Barbrack; Co-CD, Writer Gretchen Laube; Co-CD, AD Debbie White; Director Ron Gross
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Bronze M Winner: WONGDOODY
TITLE: Never the Same – Sloth Bear Cubs: The insight was that Woodland Park Zoo is a living, breathing thing — no matter how often you visit, it’s never the same zoo twice. So, we brought this living zoo to life with big, flowing, surprising animations, moving quickly from micro to macro.
CLIENT: Woodland Park Zoo
CREDITS: ECD Tracy Wong; CDs Monkey Watson, John Schofield; Writer Peter Trueblood; AD Caitlin Finn-Daoust-Huertas; Sr. Graphic Designer Ramon Vasquez; Producer/EP Steph Huske; Acct. Supervisor Heidi Brown; Print Producer Chris Nielson; Project Mgr. Eric Englehorn; Retouch Artist Charlie Rakatansky; Studio Artist Gail Savage; Production Company: Design and Animation: Crush; CD Gary Thomas; Sr. Designer & Animator Yoho Yue; Designer & Illustrator Jullian Ablaza; Illustrator Ashley Barron; Sr. Producer Janice Rebelo; Exec. Producer Jo-Ann Cook; Audio Production Company: Clatter & Din, Seattle; Sound Designers/Mixers Eric Johnson, Sam Gray; Original Music Composition Blair Pickar; Producer Rachel Komenski; EP Leigh Eckert
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Radio Commercial
Big M Winner: GreenRubino
TITLE: Middies: Delta Dental was looking for an engaging way to engage their middle-aged target market. Their message was simple: taking care of your mouth is good for your overall health. But middle-aged people are notoriously stubborn and hard of hearing, so we had to lay it on them in terms they would understand. Enter our agency and a very talented voice actor. We spoke from the heart, to the mouth, about what proper dental health could mean to any middle aged person in Colorado; and our moms think we did a pretty good job. Click here to listen.
CLIENT: Delta Dental of Colorado
CREDITS: CEO/ECD Cam Green ; CD Joe Quatrone; Assoc. CD Dennis Budell; Writer Torin Daniels
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Big M Winner: Hey,
TITLE: Mutual of Enumclaw Radio Spot: These spots introduced a 100-year-old brand unknown to most anyone but their customers. The campaign positioned the brand as the more “thoughtful” insurance company. It brought definition to a company who is focused on providing robust, thorough coverage, doing the right thing and being surprisingly human.
The radio delivered punchy lines in a friendly, but serious manner. That defined what being “thoughtful” means when it comes to you and your insurance. Click here to listen.
CLIENT: Mutual of Enumclaw
CREDITS: CD Eric Gutierrez; Assoc. CD Steve Andrews; Producer Marq Dean; Writer Dan Goldgeier; Voice Talent Glenn Rockowitz
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Silver M Winner: PEMCO
TITLE: Scoommuter: PEMCO’s “We’re a Lot Like You. A Little Different” campaign launched in 2007 and continues to be a popular campaign in the Northwest. The campaign’s strategy celebrates the quirks shared by Northwest residents, and demonstrates PEMCO’s truly local position. To help keep the campaign fresh and relevant, PEMCO created a new Northwest profile in 2013: Scoommuter. PEMCO introduced the scooter commuter with a new trading card, transit board, radio spot, and a partnership with a local Vespa club. Click here to listen.
CLIENT: PEMCO Insurance
CREDITS: Rod Brooks, Don Young, Jerry Shaw, Dan Gross, Alan Brown, Peter Hughes
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Silver M Winner: WONGDOODY
TITLE: Jack o’Lantern “Scary”: It was the perfect Halloween until things got scary and tantrums started being thrown. Don’t trick or treat on an empty stomach. Protect your family with a Papa Murphy’s fresh Jack o’ Lantern pizza. Click here to listen.
CLIENT: Papa Murphy’s
CREDITS: ECD Tracy Wong; Sr. Writer Jennie Moore; AD Adam Deer; Acct. Dir. Garth Knutson; AE Anea Klix; Exec. Producer Steph Huske; Producer Patti Emery; Client: Director of Brand & Communications Diana McCallister; Brand Marketing Mgr. Amy Day; Production Company: Alarming Pictures; Director Jack Hodge; Director/ EP: Carol Hodge; Line Producer: Mark Campbell; Director of Photography: Ryan McMackin; Editorial + Graphics: LUSTRE Communications; Principal Cameron Campbell; Head of Production Karri McGough; Editor John Jeffcoat; Graphics/Animation Karina Dion; Telecine Lightpress Inc; Colorist Jeff Tiloston; Shane Dillon; Producer Amanda Kay Helmick; Audio Post Production; HEARby Sound; Owner/Sound Engineer John Buroker; Executive Producer Nannette Buroker
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Bronze M Winner: Bonneville Media Group
TITLE: Don’t Die Laughing: A politically correct spot for “digestive health.” Click here to listen.
CLIENT: Digestive Health Specialists
CREDITS: Russ Simber
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Bronze M Winner: Production Partners
TITLE: Norm’s Enormous Burgers: 60-second radio spot for local Technical Institute with comedic fast food spoof intro. Click here to listen.
CLIENT: Eton Technical Institute
CREDITS: Producers John Douthwaite, Frank Sunseri; Writer John Douthwaite; Audio: Dave Raynor
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Print/Web Ad
Big M Winner: BrandQuery
TITLE: Erase Breast Cancer Campaign: October is Breast Cancer Awareness Month and our client was looking to us to address it in a unique way. The campaign included newspaper, direct mail and online. In discussions with the client regarding other cancer campaign work, they liked language that included Beat Cancer. After several concepts, Lead Designer came upon a discovery: by removing the r and the s, breast now spelled “beat.” Born was the campaign “Erase Breast Cancer.” All print components illustrated a simple type and graphic treatment; online advertising played an animated erasing of the r and s.
CLIENT: Skagit Regional Health
CREDITS: Jacque Beamer, Matt Fisher, Amy Ferree
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Big M Winner: GreenRubino
TITLE: Do Not Come To Ketchikan: The city of Ketchikan, Alaska has a lot of things worth writing home about. Bountiful salmon, beautiful natural scenery and hey wait a minute – we should be trying to keep this place a secret. So that’s exactly what we did, kinda. We made print ads that explicitly said, “Do not come to Ketchikan.” We mentioned all of the truly wonderful things about the area that readers would probably hate, and suggested Cleveland as a potential replacement destination. It didn’t work though, because people seem to keep coming and telling their friends about it and our strategy totally backfired, kinda.
CLIENT: Ketchikan Visitor’s Bureau
CREDITS: CEO/ECD Cam Green; CD Joe Quatrone; Designer Quinn Ianniciello; Writer Torin Daniels
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Silver M Winner: CKA Creative
TITLE: Brothers, Mothers: With Bing, Skype and Xbox, Microsoft reaches millions of consumers. All types. This ad ran on one of the highest circulation covers of Adweek to let advertisers know exactly where to find their next captive audience.
CLIENT: Microsoft Advertising CREDITS: CD & Writer Mark Anderson
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Silver M Winner: Copacino+Fujikado
TITLE: Symetra Employee Benefits: Symetra offers a range of financial services that give people the security and freedom to “reach higher and fly farther” in life. To promote its employee disability plan, Symetra dramatically captured a different kind of “flight”—a wheelchair athlete overcoming his disability with courage and optimism.
CLIENT: Symetra
CREDITS: ECD Jim Copacino; Sr. AD Kathleen Grebe; E-Pro Studio Production Mgr. Todd Hofmeister; Print Production Mgr. Lauren Bernier; Acct. Supervisor: Chris Copacino; Sr. AE Melissa Figel
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Bronze M Winner: 206 Inc.
TITLE: dENiZEN® Jeans from the Levi’s ® Brand People Style Watch Ad: dENiZEN® jeans from the Levi’s ® brand offer affordable, stylish fits for the family at Target stores nationwide. To reach the brand’s key customers, we ran three single ads in People StyleWatch, a top magazine with a readership of 5.6M readers which features denim editorial content and reaches Target shoppers. These ads ran in top denim purchasing months– September, October and November — and featured dENiZEN jeans’ People StyleWatch award-winning Essential Stretch denim set against a beautiful, blue, organic backdrop that coincided with the brand’s design inspiration and the company’s heritage.
CLIENT: Levi’s ®
CREDITS: Coleen Ando
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Bronze M Winner: Craters of the Moon
TITLE: Fatypus: “Delorme”: Celebrated Freestyle skier Adam Delorme is a featured skier and a crazy team member of Fat-ypus. He challenged us to shoot him taking on this slam dunk. That he made! The concept reiterates the imagination and skill of the freestyle world. This was a highly successful piece for Fat-ypus. They are now selling more skies than ever.
CLIENT: Fat-ypus Skis
CREDITS: CD Kevin Nolan; Writer Mark Lawrence, AD Josh Lewis; Photographer Noah Couser; Client Jared Mazlish
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Outdoor Ad
Big M Winner: Copacino+Fujikado
TITLE: A Big Award & A Giant Merger: The agency, a completely independent shop, had just won the Adage Small Agency of the Year NW. So we decided to promote our big award for being small by congratulating the soon-to-be largest agency on the planet on their pending merger. The board went viral, generating over 1 million impressions on Twitter alone, and appeared in industry and news blogs in multiple languages in nearly every continent. The buzz culminated in a broadcast segment on Fox Business News about our single Seattle billboard (total cost: $2,794).
CLIENT: Copacino+Fujikado
CREDITS: ECD Jim Copacino; CD Mike Hayward; Sr. AD Kathleen Grebe; E-Pro Studio Production Mgr. Todd Hofmeister; Print Production Mgr. Lauren Bernier
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Silver M Winner: Wexley School for Girls
TITLE: Real Foodies Eat In: For the second year of Darigold’s Farmalicious campaign, the agency evolved the OOH messaging and imagery from explaining what Farmalicious means to showing what Farmalicious is. We leveraged Darigold’s own gorgeous food photography to demonstrate the integral part that dairy products play in epicurean creations and the lives of those who make them. Pairing the appetite appeal of the photos with the signature playful tone of the brand allowed us to challenge consumers in downtown Seattle and Portland to one of Darigold’s beliefs that “Real Foodies Eat In.
CLIENT: Darigold
CREDITS: ECD Ian Cohen; CD Todd Grant; Writer Andre Vriesman; Designer Sean Hamilton; Assoc. Production Dir. Aylin Koker; Assoc. Producer: Maddy Paulino; Acct. Dir. Jordan Kinsler; Acct. Mgr. Annie Richards
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Bronze M Winner: Copacino+Fujikado
TITLE: Working Today To Save Her Life: To raise awareness of the groundbreaking pediatric research taking place at Seattle Children’s Research Institute, we featured a fictional child from the future. We make the point that research into childhood diseases today will save children in the future.
CLIENT: Seattle Children’s Hospital
CREDITS: ECD Jim Copacino; E-Pro Studio Production Mgr. Todd Hofmeister; Print Production Mgr. Lauren Bernier; Dir. of Acct. Management: Betti Fujikado; Sr. AE Margi McDevitt; AE Stuart Zaichkin
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TV Campaign
Big M Winner: Copacino+Fujikado
TITLE: Mariners—True to the Blue (Ackley’s Fan Mail/Focused & Relaxed/Wise Ol’ Buffalo/Hottest Thing In Town): The Seattle Mariners have a long tradition of featuring their players in humorous commercials to humanize and personalize the brand. In this series of spots, we show fictionalized “behind the scenes” stories featuring several Mariners players. The campaign is intended to demonstrate that these highly paid professional athletes are personable and down-to-earth guys who are eager to entertain fans, on and off the field.
CLIENT: Seattle Mariners
CREDITS: ECD Jim Copacino; CD Mike Hayward; Sr. Writer Andy Corbett; Dir. of Broadcast Production Kris Dangla; E-Pro Studio Production Mgr. Todd Hofmeister; Electronic Artist Brian Alter; Print Production Mgr. Lauren Bernier; Acct. Supervisor Cole Parsons; Sr. AE Melissa Figel
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Silver M Winner: Heckler Associates
TITLE: Ivar’s 75th Anniversary Surprise campaign: In the great birthday-at-sea tradition of mermaids jumping out of cakes (and with a nod to Ivar Haglund’s sense of humor), Ivar’s celebrates its 75th “Clamiversary” with the “Surprise!” campaign created by the agency. TV and radio spots headline the multimedia traditional and digital campaign. Each TV spot opens spoofing a stereotypical low-budget commercial, like the litigation-crazed law firm or the super casual mattress salesman. With a cry of “Surprise!” Ivar’s characters from the last 75 years “photo-bomb” from all corners, tearing down the spoof ad sets, startling the hosts and dancing amid music, balloons and confetti.
CLIENT: Ivar’s Restaurants
CREDITS: AD Tye Heckler; CD Doug Brody
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Bronze M Winner: Craters of the Moon
TITLE: Tacoma Home & Garden Show: As these Home Shows go, we used a unique problem solving solution approach to engaging our audience. We ventured away from the, “show the show” tactics and highlighted the benefits of exploring the possibilities and creating a more harmonious emotional response.
CLIENT: Tacoma Home & Garden Show
CREDITS: CD Kevin Nolan; Writer Norman Wassel; AD Kevin Nolan; Designer Beth Hinkson; AE Alyssa Zagorie; Producers Floyd Kolmer, Laura Szczes; Client Jeff Swenson
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Audio Campaign
Big M Winner: Sands Costner & Associates
Click on image above to visit website deigned to go with this campaign.
TITLE: TCC Reach Higher – Pandora Campaign: This Pandora audio campaign features three spots that illuminate the benefits of the ‘transfer culture’ being fostered at Tacoma Community College. We endeavor to make the prospect of less student loan debt and staying closer to mom and dad appealing to high school students. Difficult? Yes. However, students are responding with click-throughs at an average of 78/day when airing. These localized spots were served up to 16-19 year olds residing in the 253. We teamed up with Tacoma’s School of the Arts to find high school voice talent and spots are aired concurrently with admission letter season.
Click here to listen to spot 1.
Click here to listen to spot 2.
Click here to listen to spot 3.
CLIENT: Tacoma Community College
CREDITS: Writer Nick Azure
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Silver M Winner: Casey Communications
TITLE: No-Piracy: All (3) spots have the end goal of reducing software piracy but directed to different targets. Confidential- Utilized the voice of an actual informant from Pennsylvania, targeted to IT contractors-employees. The goal was to let them know from one of their own, that if they reported software piracy, they would remain anonymous. (This is the #1 hesitation that will keep someone from reporting piracy.) Roulette: Targeted toward the business owner. If you or your employee steals software, it could cripple your business. Party’s Over: A holiday party is interrupted by the news that illegal software carries with it the danger of malware/worms, that could destroy a year end project whose success has great implications for the company’s survival. Message: Illegal software carries with it a tremendous risk that may bring your company down.
The Business Software Alliance (BSA) is a non-profit organization based in Washington D.C., with offices throughout the world. On behalf of software companies, BSA educates and enforces the law when it comes to the illegal downloading of software.
Click here to listen to spot 1.
Click here to listen to spot 2.
Click here to listen to spot 3.
CLIENT: BSA-The Software Alliance
CREDITS: Casey Communications Inc./Pure Audio-Studio; Producer and Script Paul Casey; Oversight Riger Correa; Voice Talent Jim Dai
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Print Campaign
Big M Winner: AAA Washington
TITLE: Approved Auto Repair (AAR): We developed this new print campaign to increase awareness for AAA’s Approved Auto Repair Program. The playfully scary cartoon imagery ties in with the message that Auto Repair Doesn’t Have to be Scary, when you choose a AAA-approved repair shop. The client and our partner shops loved the campaign, and we ended up running more ads than originally planned, for a longer period of time. AAA Washington Journey magazine, where the ads appeared, is sent to more than 635,000 households, six times annually.
CLIENT: AAA Washington
CREDITS: AD/Sr. Graphic Designer Jessica Amoateng, Writer Matt Forrest
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TITLE: “Hard Work”: Awards shows have historically been owned by Creatives. But as everyone knows, it takes a village to get to great work. For the 2013-14 call-for-entry campaign for the Seattle chapter of AAF, we created messages that encouraged the whole agency to get into the act. A series of posters and print ads featured different disciplines like planning, account management and production as well as creative. Next year: clients, media and web team??? Results just in: A 15% increase in professional entries and a 143% increase in student entries.
CLIENT: AAF Seattle
CREDITS: CDs Tom Scherer, Mary Knight; AD Scott Schmehl; Writer Mary Knight; Digital Artist Brian McCartney; Print Producer Pirkko Terao
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TITLE: Microsoft Giving: Folks at Microsoft are a generous bunch. They give an astounding amount of time and money to help others through their annual Giving campaign. This year saw a heightened emphasis on younger and newer employees who may not be aware of the program. Our research showed that millennials are driven far more by the specific, tangible impact of their donations rather than just the act of giving itself. So we created a fun campaign featuring actual stories of employee giving represented in colorful, quirky, illustrative equations. With Microsoft’s matching program one cow really does turn into two, and demonstrates the potential to double the employee’s impact on the causes they care about.
CLIENT: Microsoft
CREDITS: CD Jim Craig; Strateg Melinda Torres; Designer Mark Notermann; Writer Jennie Moore; AE Lauren Murphy
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Integrated Campaign
Big M Winner: Copacino+Fujikado
TITLE: Visit Seattle 2Days: Seattle is a great place to visit in the summer. But the city’s reputation for cool, rainy winters discouraged off-season tourism. Visit Seattle (the city’s convention and visitors’ bureau) wanted to boost leisure travel in the winter months. We responded with an integrated platform called 2 Days In Seattle. The campaign encourages upscale, sophisticated travelers to spend a weekend enjoying the indoor, urban delights of Seattle—food, wine, music, art and culture.
This multimedia campaign targets west coast cities within a 3-hour drive or flight from Seattle (Vancouver, Portland, San Francisco, Los Angeles, Denver, Phoenix). The campaign skillfully combines traditional, social, digital and mobile communications—all built around 2DaysInSeattle.com, an interactive hub for social media and travel planning. 2 Days In Seattle has helped the city achieve the second highest hotel occupancy rates on the west coast, while unleashing a torrent of social media activity.
CLIENT: Visit Seattle
CREDITS: ECD Jim Copacino; CD Mike Hayward; Sr. Writer Andy Corbett; Sr. AD Kathleen Grebe; E-Pro Studio Production Mgr. Todd Hofmeister; Electronic Artist Brian Alter; Print Production Mgr. Lauren Bernier; Acct. Supervisor Elizabeth Van Wyck; Acct. Coordinator Emily Power
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Big M Winner: Digital Kitchen
TITLE: WholeFoods “We Are Earthlings”: We crafted an integrated online and offline experience centered around strange and curious creatures, known as Earthlings. Earthlingmonth.com served as the real-time hub for Earthlings in action, facilitating a unique engagement with Whole Foods customers and hosting an ever-changing flow of ideas, inspiration, and innovation. INFLUENCER KITS We raised awareness for the Earthling’s initiative by facilitating one-to-one relationships with high-profile sustainable living online personalities. View IN STORE BRANDING Rounding out our comprehensive online presence, the in-store campaign targeted a hyperlocal audience through community events and shopping experiences. View EARTH NUGGETS In the social sphere, the audience was activated by weekly social challenges posted across Whole Foods Market’s Facebook, Twitter, and Instagram followings. In addition, the agency created more than 90 pieces of original content to encourage sharing to draw in audiences from different channels.
CLIENT: Whole Foods Market
CREDITS: ECD Matt Mulder; CD David Mikula; AD Eric Oldrin; AM Angela Wittman; Exec. Producer Sarah (Shipley) Hodgetts; Producer Dave Brown
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Silver M Winner: Copacino+Fujikado
Click here to listen to radio spot.
TITLE: Seattle Children’s—Building Hope: As Seattle Children’s completed a major expansion of its hospital, it was important to communicate with all its stakeholders—patients, families, referring physicians, donors, employees and its community neighbors. The story: thanks to the generosity of a caring community, Seattle Children’s is now better able to care for sick and injured kids in a state-of-the-art medical facility. This tone of gratitude and community partnership came through in all media: TV, Radio, Print, Direct Mail, Outdoor—even posters in the new facility. Even the name of the new tower, “Building Hope” captured this sense of caring.
CLIENT: Seattle Children’s Hospital
CREDITS: ECD Jim Copacino; E-Pro Studio Production Mgr. Todd Hofmeister; Electronic Artist Brian Alter; Print Production Mgr. Lauren Bernier; Dir. of Broadcast Kris Dangla; Broadcast/Online Production Mgr. Sun Yi; Dir. of Acct Mgmt. Betti Fujikado; Sr. Acct. Exec. Margi McDevitt; Acct. Exec. Stuart Zaichkin
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Silver M Winner: Copacino+Fujikado
TITLE: MOHAI Bezos Center for Innovation : MOHAI was opening the Bezos Center for Innovation to celebrate the region’s spirit of innovation. To promote the grand opening, we focused on the one thing all great inventions have in common: the moment of inspiration, which often starts with a quick sketch on a humble cocktail napkin.
CLIENT: Museum of History and Industry
CREDITS: ECD Jim Copacino; CD Mike Hayward; Sr. Writer Andy Corbett; AD Kristi Flango (Freelancer); E-Pro Studio Production Mgr. Todd Hofmeister; Electronic Artist Brian Alter; Print Production Mgr. Lauren Bernier; Acct. Supervisor Cole Parsons; Acct. Coordinator Emily Power
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Bronze M Winner: Hey,
Click here to listen to radio spot.
TITLE: Mutual of Enumclaw Integrated Campaign: Mutual of Enumclaw sought to establish a new brand after decades of silence. They wanted to introduce themselves to new customers and show they were actively supporting the independent agents who sell their policies.
We deployed a combination of high reach vehicles such as TV, Radio and Outdoor with niche targeted digital banners to not only establish the MOE brand but to drive to a website specifically designed to drive shoppers to agents. The combination succeeded on both fronts earning widespread praise from agents while increasing MOE’s policies 7% YOY. They plan to double their marketing spend in 2014.
CLIENT: Mutual of Enumclaw
CREDITS: WCD Eric Gutierrez; Project Mgr. Marco Desimone; Assoc. CD Steve Andrews; Acct. Mgr. Anastacia Snyder; Producer Marq Dean; Writer Dan Goldgeier; Video Editor/Motion Graphics Kyle Pedersen; Camera Operator Lionel Flynn; AD/Designer Jeremy Wheat; Voice Talent Glenn Rockowitz; Designer Megan Wilde
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Bronze M Winner: Wexley School for Girls
TITLE: Butter Mayor: Last year, Darigold carved the Butter Dome – a humble, dairy inspired proposal for a new basketball arena made of butter. This year, things got even more political. World-renowned butter sculptor, Linda Christenson, carved 250 pounds of Darigold butter into Seattle’s Mayoral Candidates, Ed Murray and Mike McGinn. Then Facebook fans were asked to vote on the bust most deserving of “The Better Butter Mayor.” A few lucky voters were perked the mayoral treatment, with dinner at gourmet restaurant, Crush, and a night’s stay in the Presidential Suite of Hotel Monaco in downtown Seattle. On the eve of the actual mayoral vote, each bust dominated a microphone-filled podium amidst an election night party, where attendees could pose for a snap with their preferred dairy politician and eat politically neutral, but otherwise delicious, dairy delights. Interestingly, Ed Murray became the new Seattle mayor but Mike McGinn was elected the Butter Mayor. Do we smell a runoff?
CLIENT: Darigold
CREDITS: ECD Ian Cohen; CD Todd Grant; Writer Andre Vriesman; Designer Sean Hamilton; Assoc. Production Dir. Aylin Koker; Assoc. Producer Maddy Paulino; Acct. Dir. Jordan Kinsler; Acct. Mgr. Annie Richards
