Special Effect
Big M Winner: Titan Outdoor
TITLE: Visit Seattle, Gingerbread House Bus Shelter: Pierce Transit bus riders were treated to Gingerbread themed bus shelters, compliments of Visit Seattle, that featured holiday attractions drawn in icing by a local pastry chef, including the Great Wheel, the Westlake carousel and the Space Needle. The shelters were a part of the ongoing “2 Days in Seattle” campaign, developed to boost leisure travel to the city.
CLIENT: Visit Seattle
CREDITS: ECD Jim Copacino; CD & Sr. Writer Mike Hayward Sr. AD Kathleen Grebe; Print Production Mgr. Lauren Bernier; E-Pro Studio Mgr. Todd Hofmeister; Icing Artist Stefanie Buono
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Trade Show Exhibit
Big M Winner: Bethesda Software E3 Trade Show Booth
TITLE: Bethesda Software E3 Trade Show Booth: Design & fabrication of trade show booth and graphics. Key elements included a 30’x40′ modular wall theater, custom metal gaming stations and grand format fabric wall graphics.
CLIENT: Bethesda Software
CREDITS: Henry Mobley/Bethesda Software; Ron Caruso/Purepartner by design; Paul Murphy/Purepartner by design
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Silver M Winner: AAA Travel Go Show Booth Display
TITLE: AAA Travel Go Show Booth Display: Our design objective was to enhance the visual presence of AAA Travel at our biannual Cruise Shows, which are part of our Go Shows event series. To do so, we combined a versatile booth setup (booth, banners, flyer holders and table that adapt to any floor space) with rich colors and evocative images. The AAA Travel Go Show booth is now a standout at any event where it is showcased, and we are able to effectively promote our main products, Concierge cruises and Destinations vacations, resulting in increased awareness and bookings.
CLIENT: AAA Washington
CREDITS: Sr. Graphic Designer Mauro Guerrero
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Large Format
Big M Winner: Titan Outdoor
TITLE: Icelandair: Sea-Tac Nonstop to Iceland’s Midnight Sun: Located in King County Metro’s Downtown Seattle Transit Tunnel, Icelandair’s University Station Hallway Wrap is a high-impact, experiential advertisement featuring the scenic beauty of Iceland & Icelandair’s nonstop flights. Use of wall, ceiling & floor graphics surround the audience as they travel through this dynamic display.
CLIENT: Icelandair
CREDITS: Design: Icelandair team at Islenska ad agency; Buying Agency: AMP; Media created & Installed by: Titan
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Silver M Winner: Titan Outdoor
TITLE: Ask.com: Ask.com’s Seattle campaign featured Ultra Super Kings and Articulated Bus kings on King County Metro. This high-impact transit campaign builds brand recognition as it drives viewers to the ask.com web service.
CLIENT: Ask.com
CREDITS: Four Man Furnace, CD Steve Fourman
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Bronze M Winner: Rainier Industries
TITLE: WSU Bohler Galleria: Fabric Frame images for interior decoration of WSU Bohler Galleria. Each graphic is approximately 10×15 feet.
CLIENT: WSU
CREDITS: Downstream – Portland
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Non-Traditional
Big M Winner: Hansen Design Company
TITLE: fred: Successful program received national media coverage. Traveling buses for kids used in summer by Federal Way Public Schools to visit neighborhoods. The district wanted to paint it green. Kids could have fun, read, eat and dream on board and off! Thus, I suggested the name Fred, and the green played perfectly into creating frog art!
CLIENT: Federal Way Public Schools
CREDITS: Designer Pat Hansen
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Silver M Winner: Copacino+Fujikado
TITLE: MOHAI Hashbot: To promote the new Bezos Center for Innovation, we didn’t create an ad, we created an experience: a giant Twitter-enabled light bulb that blinks any time a visitor tweets out #InnovationMOHAI. Originally designed for the grand opening gala, the Hashbot proved so successful that MOHAI gave it a permanent place in the museum.
CLIENT: MOHAI Bezos Center for Innovation
CREDITS: ECD Jim Copacino; CD Mike Hayward; Sr. Writer Andy Corbett; AD Kristi Flango (Freelancer); Creative Technologist Nat Duffy; Online Developer Lonnon Foster; Acct. Supervisor Cole Parsons; Acct. Coordinator Emily Power
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Bronze M Winner: posterGIANT
TITLE: posterGIANT CAAN’T Wildposting, Los Angeles, California: On June 11th, 2013, our Guerrilla Marketing Ninjas swooped into Los Angeles executing a Wildposting campaign in the Hollywood area catching national attention. In true guerrilla marketing fashion, we posted hundreds of bright red CAAN’T posters around the city with a simple, effective message allegedly aimed at Creative Artists Agency, CAA. The impact and success of this OOH/guerrilla marketing stunt was based on the message suddenly appearing in targeted locations near CAA’s headquarters – literally overnight. There are no CAAN’T’s in our vocabulary when it comes to getting brands noticed. High impact, message driven campaigns are our specialty.
CLIENT: WME
CREDITS: posterGIANT Inc.
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Guerrilla Campaign
Big M Winner: 206 Inc.
TITLE: Windows Phone: In 2010, Microsoft launched the first Windows Phone into a market dominated by Apple iPhone and Android products. With the release of the new Windows Phone 8 in 2012, Microsoft enlisted our agency to develop a campaign that would create an emotional connection between a great product (Windows Phone 8) and an influential demographic (young, active parents). Once users get a chance to touch, feel and interact with Windows products they fall in love, so we created an experience that would do just that by reaching consumers at zoos and aquariums across the country.
STRATEGY: We knew it was important to get the phone in consumers’ hands and give people a chance to touch, feel, and play with the product. We designed an experience that would help parents see the Windows Phone 8 as a tool to capture life’s most important moments, make the journey as a modern parent more manageable and most importantly, realize that life is simply better with a Windows Phone 8 device.
At the intersection of deep-sea exploring crustaceans, high-flying jungle primates and more than 175 million annual visitors, we produced a unique program in partnership with the Association of Zoos & Aquariums (AZA) to showcase the Windows Phone 8 Nokia Lumia 928’s best features in 11 markets across the country.
EXECUTION: We searched the grounds from polar bear exhibits to wild birds of the Sahara to find some of the most breathtakingly beautiful scenery that would make for the perfect family photo. Each zoo and aquarium offered us two footprints in front of popular, high-traffic exhibits to highlight the Nokia Lumia’s superior camera capabilities.
Branded umbrellas and larger-than-life phone displays marked our footprint locations, and drew a large number of curious visitors. Once family members were ready for their close-up, our staff captured fun, family memories on the Windows Phone.
After each photo was taken, one of two on-site brand ambassadors, led consumers through a detailed product demonstration. Our brand ambassadors highlighted not only the incredible camera and video quality of the phone, but also introduced consumers to applications like Kids Corner that are geared specifically towards parents.
One survey interceptor at each zoo or aquarium then connected with a number of consumers as they completed their demonstrations. Selected consumers completed a brief survey about their experience satisfaction.
RESULTS: With an eye-catching, colorful footprint, enticing giveaways, excellent photo spot placement and an energetic staff, we were able to execute more than 200,000 total demonstrations; exceeding our target goal by 20%. The results of our survey were telling of the success of the program.
- Before participating in the trial only 15% of participants reported that they would have purchased the Windows Phone, but after their experience 43% said that they were likely to purchase a Windows Phone in the future (a perception shift of +28%).
- We were able to shift consumer familiarity perception of the Windows Phone +30%. Consumers who had not yet received the trail demonstration reported 13% familiarity with Windows Phone, and 43% after receiving a thorough trial demonstration.
- Our program also greatly increased consumer’s intent to recommend Windows Phone, as 14% of our trial participants said they would recommend the phone before receiving the demonstration and 43% said they intended to recommend the phone after the demonstration was completed (a perception shift of +29%).
CLIENT: Microsoft
CREDITS: Mike Salvadore, Natalie Nystrom, Sherman Fantory
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Silver M Winner: Biking Billboards
TITLE: Biking Billboards Takes Washington Health Plan Finder to the Streets!: Washington Healthplanfinder (powered by the Washington Health Benefit Exchange) needed a way to reach their key demographic: under-insured or uninsured Washington residents ages 18-34. They developed a quirky, humorous campaign with eye-popping images, and Biking Billboards took it to the streets. We engaged with young people at concerts, sporting events and other age-specific gatherings. Our personable and outgoing Brand Ambassadors talked with thousands of people over the course of the campaign, handing out brochures and chances to win VIP tickets to Sasquatch!, answering basic questions about wahealthplanfinder.org, and encouraging folks to go to the website to learn more and sign up for health care coverage.
CLIENT: Washington Health Benefit Exchange
CREDITS: GMMB
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Bronze M Winner: Biking Billboards
TITLE: posterGIANT CAAN’T Wildposting, Los Angeles, California: On June 11th, 2013, our Guerrilla Marketing Ninjas swooped into Los Angeles executing a Wildposting campaign in the Hollywood area catching national attention. In true guerrilla marketing fashion, we posted hundreds of bright red CAAN’T posters around the city with a simple, effective message allegedly aimed at Creative Artists Agency, CAA. The impact and success of this OOH/guerrilla marketing stunt was based on the message suddenly appearing in targeted locations near CAA’s headquarters – literally overnight. There are no CAAN’T’s in our vocabulary when it comes to getting brands noticed. High impact, message driven campaigns are our specialty.
CLIENT: WME
CREDITS: posterGIANT Inc.
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Environmental Graphics
Big M Winner: Creature
TITLE: Kigo Kitchen: Food is a way to experience adventure. Taste buds can take you places you have never been before—they can take you off the beaten path and make us feel changed, fueled and fired up. Kigo Kitchen is inspired by such adventure found in the back alleys of the pan-pacific where some of the world’s best street food is found, with a healthy dose of frenetic energy on the side. The brand is loud, bold and layered, referencing the fast and repetitious nature of being an alley chef. The bold, brushed type honors the hand-crafted quick-fire bowl and straight- forward messaging reflects communication on the kitchen line. By combining the exotic soul of Pan-Asian street food, with simple touches of American style, we created a curious, dynamic, and flavorful experience.
CLIENT: Kigo Kitchen
CREDITS: Chief Creative Officer/Managing Partner Jim Haven; CD Clara Mulligan/Steve Cullen; Designers Clara Mulligan/Steve Cullen/ Jordan Rundle; Project Mgmt. Kate Ratliffe/Jessica Hardy; Producer Stacy McCann; Production Design Kiry Luc/ Sacha Paul; Outside Vendors: Custom Fabrication of Hood Wrap and Light Box Panels – Figure Plant; Interior Paint Treatments – Barton Signs; Window Vinyl Installation – McNamara Signs; Exterior Signage/Facade – Berry Signs
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Silver M Winner: Rainier Industries
TITLE: University of Utah Football Training Facility Environmental Graphics: The “U” was one of the focal points of the package. It features a frame and fabric construction engineered and manufactured by Rainier.
CLIENT: University of Utah
CREDITS: Molly Mazzolini, Cameron Smith & Amy Lukas – Infinite Scale
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Bronze M Winner: Ilium Associates
TITLE: City of Port Townsend Wayfinding and Interpretive Program: This extensive program throughout the City of Townsend includes City identification signs, vehicular and pedestrian wayfinding signs, interpretive displays and retail wayfinding.
CLIENT: City of Port Townsend
CREDITS: Kelly Brandon Design and Ilium Associates
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Specialty Item
Big M Winner: Kaye-Smith
TITLE: Micro Loans for Holiday Giving: World Vision “micro loans” packaged as Gift Cards and available at numerous retail kiosks throughout Washington State. Just in time for the holiday season, Gift Card denominations included $25, $50 or $100. All Gift Cards sold out.
CLIENT: World Vision
CREDITS: Artwork Kaye-Smith and Creative Solutions (WV Internal Agency); Production Kaye-Smith
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Silver M Winner: Kaye-Smith
TITLE: Corporate Holiday Gifts: Used for Corporate Holiday Gifts and to enhance our product/service offering in Branded Merchandise. In addition to the quality candy inside, this beautifully produced pine collectors box was burned with the agency “Branded Merchandise” logo and served as a handy place to store golf balls, coins, business cards, office supplies and more.
CLIENT: Kaye-Smith
CREDITS: Design Kaye-Smith Creative Services Team; Production Kaye-Smith
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Bronze M Winner: Kaye-Smith
TITLE: 15 Year Celebration: Seattle Genetics was turning 15 years old. To celebrate, all 300+ team members of the SeaGen family held a huge function in downtown Seattle with employee gifts of matching t-shirts and water bottles.
CLIENT: City of Port Townsend
CREDITS: Kelly Brandon Design and Ilium Associates
