TV Commercial (Under $5K)

Winner: Craters of the Moon

Summit at Snoqualmie: “Relationship”: Never a good idea to teach a loved one how to ski!

Merit Award: Ad Mark

Metropolitan Market Celebrates Local: The agency collaborated to take Metropolitan Market’s signature chalk boards and developed an animated journey to highlight the three items Met Market wanted to focus on: Local craft spirits, local strawberries and local beef. Since then, larger grocery chains have followed suit with animated chalk ads.

Merit Mention: Craters of the Moon

Summit at Snoqualmie: “Kid”: Never a good idea to teach your kid how to ski.

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TV Commercial (Over $5K)

Due to the large number of entries in this Category, three Big M, Merit Award and Merit Mention winners were selected. The winners are listed in alphabetical order below.

Winner: Copacino + Fujikado

Nobody’s Perfect: Felix Hernandez appears with his alter ego, “Larry Bernandez.” Larry was a star in an older commercial and fans clamored to see more of him. In this spot, he returns as a ventriloquist dummy, with Felix learning a new skill. Sort of.

Winner: Wong, Doody, Crandal, Wiener

Your Logo Here: “Your Logo Here” is a commercial for Free Speech For People, a national non-partisan organization working to overturn the 2010 Supreme Court ruling in Citizens United vs. Federal Election Commission allowing unrestricted political expenditures by corporations.

Merit Award: Cole & Weber United

Surfer: The spot begins with a closeup shot of man surfing. As he slices through the waves, we’re led to believe that we’ve seen this scenario before: Man wins the lottery and goes on a tropical vacation. How predictable. But the camera soon pulls back to reveal that the man is not on the north shore of Hawaii, but in his own backyard surfing a wave machine. This twist plays off of our main campaign idea, which encourages people to be more imaginative with their dreams of winning the lottery.

Merit Award: Jones Advertising

Mattress Discounters Presidents Day Sale: Who knows more about sleep than a bulldog? So the agency `selected “Tag” as the new “spokesdog” for Mattress Discounters.

Merit Mention: Copacino + Fujikado

Mickey Loves Ya: Mariners second baseman Dustin Ackley is an up-and-coming star, a contender. So the agency introduced him to a guy who’s no stranger to helping contenders get into shape—Rocky Balboa’s old coach and mentor, Mickey.

Merit Mention: GreenRubino

Blue Couch: Hive: Gretchen Miller and Jim Clark co-own HIVE FX, a visual effects and animation studio in Portland, Oregon that does all the special effects for the NBC hit TV show “Grimm.” The two explained how Columbia Bank met their unique loan needs when other banks couldn’t, even though HIVE didn’t “fit the mold.”

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Radio Commercial

Winner: Jones Advertising

“Birds of a Feather”: The agency created the “Birds of a Feather” radio spot to remind drivers of the TEXT.TALK.TICKET and CLICK IT OR TICKET laws.

Merit Award: Wong, Doody, Crandall, Wiener

Elephants: Woodland Park Zoo’s 2012 “See. Save.” campaign visually communicated in a personal way that portion of every dollar you spend at Woodland Park Zoo supports animal conservation projects in the Northwest and around the world.

Merit Mention: Copacino+Fujikado

Wise Wizard: Part of the 2012 campaign for the Seattle Aquarium. The :60 spot illustrated how magical and mythical creatures come to life at the Seattle Aquarium.

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Print/Web Ad

 

Winner: GreenRubino

Now Hiring: This is a case where the words speak for themselves, oh the irony…

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Merit Award: Hydrogen

Stop: National call for entry campaign for AAF. Overall entries nationwide were above projection and local Seattle entries increased significantly. The Seattle awards event sold out, breaking previous attendance records.

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Merit Mention: Craters of the Moon

Fat-ypus Skis: “V-Rock”: Once you go Fat… you’ll never go back! Big skis from Fat-ypus Skis. Hand made precision skis from Breckenridge Colorado.

 

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Outdoor Ad

 

Winner: Hammerquist Studios

Heavenly Ski and Ride School Diagnosis/Cure – Boredom: The assignment was to creatively promote the offering of Heavenly Mountain’s Ski & Ride School and its current products as a means to drive awareness, consideration and ultimately, sales during the 2012-13 season. This entry represents on-mountain signage promoting three main program categories: Children’s, Adult Private, and Ultimate 4 lessons.

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Merit Award: The Museum of Flight

Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” bus advertisements surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.

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Merit Mention: Heckler Associates

Art of The Toss Billboard: This board posted along with the Art of The Toss web video.

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TV Campaign

Winner: The Museum of Flight

Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” television campaign surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.

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Merit Award: GreenRubino

Be Breakthrough: The agency developed an integrated campaign to increase awareness for public funding to support cancer research. This campaign focused on research breakthroughs and the invitation to join the breakthrough to support research. TV spots featured the tenacious drive and passion of scientists and doctors who strive everyday to find cancer cures.

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Merit Mention: Craters of the Moon

Summit at Snoqualmie: “Realationship,” “Bench,” “Kid”: Never a good idea to teach a loved one how the ski or snowboard.

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Audio Campaign

Winner: Creature

Truvia Radio Campaign: Regional radio campaign for Truvia natural sweetener.

Merit Award: Wong, Doody, Crandall, Wiener

TireBuyer’s Law: TireBuyer’s Law states that if your tires are worn they will fail you at the worst possible time. Put off getting new tires and you’ll wish you hadn’t. TireBuyer.com helps you pick the perfect tires and ships them free to a trusted local installer.

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Print Campaign

Winner: Blankslate Creative

 

Click on image above to view campaign.

Zoolights 2012: You might be able to see an octopus or peacock at other aquariums and zoos, but an octopus aglow with hundreds of holiday lights on a winter evening with your family? Only at PDZA. In this illustrative direction, the lit animals of Zoolights celebrate 25 years by taking on an identity of their own.

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Merit Award: Craters of the Moon

Click on image above to view campaign.

Fat-ypus Campaign: “A-Lotta,” “I-Rock,” “V-Rock”: Once you go Fat… you’ll never go back! Big skis from Fat-ypus Skis. Hand made precision skis from Breckenridge Colorado.

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Merit Mention: Rich Marketing

Click on image above to view entire PDF.

Click on image above to view entire PDF.

Click on image above to view entire PDF.

Take Winter By Storm: Presenting ‘Take Winter By Storm’ (TWBS) – a public education campaign motivating Western Washington residents and businesses to take concrete actions in severe weather preparedness measures to ensure their safety – produced the following educational print tab, full page/color ads and teachers guide for regional print publications and schools. The tab topped the Sunday edition of The Seattle Times, Tacoma News Tribune, Everett Herald and Kitsap on 10/8/12 – the 50th Anniversary of the Columbus Day Storm – reaching 2.5M+ subscribers, and displayed four consecutive weeks reaching 3.1M+ subscribers. The print campaign debuted the re-introduction of Seattle’s iconic T. Wheedle to the market, re-branding his personality with the TWBS campaign harking back to his roots as a weather shifting native creature with a change of heart to help residents prepare for severe winter weather.

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Integrated Campaign

Due to the large number of entries in this Category, three Big M, Merit Award and Merit Mention winners were selected. The winners are listed in alphabetical order below.

Winner: Wexley School for Girls

Click image above to view entire campaign.

Restore the R: The Rainier R towered over Seattle for years, an icon representing the region’s most loved beer. Then everything fell apart. The brewery closed. The R got crammed into a leaky warehouse. Thirty years later the beer came back. We redid packaging, did television and hosted a web drive to restore the R where fans found 200 ridiculous challenges. With each completed, Rainier paid to light a bulb on the old icon. Eventually, thousands of challenges were attempted and hundreds of thousands helped the cause on social media. Within weeks, the restoration was funded the brand was rebuilt.

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Winner: Wong, Doody, Crandall, Wiener

Click image above to view entire campaign.

See. Save.: Wildlife and habitat conservation is the key cornerstone to Woodland Park Zoo’s mission. This year’s “See. Save” campaign connected how your visit to Woodland Park Zoo supports animal conservation projects in the Northwest and around the world.

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Merit Award: Copacino+Fujikado

2 Days In Seattle Integrated Campaign: There’s a whole lot to love about the city of Seattle. And we set out to prove it with a fully integrated social and traditional campaign.

Built around the concept of 2 Days In Seattle, shorthand for a quick vacation getaway, we posed the question to potential travelers, “What will you do with your 2?” The out-of-home and radio campaign provided a enticing list of all the ways you could spend your time in the city (which involved figuring out things like EXACTLY how many organic restaurants and live music venues are in city limits). But the crux of the campaign was built on a social media first – we invited social media mavens who are influential in the topics of food, wine, arts and culture and gave them a free trip to Seattle with absolutely no strings attached. They weren’t required to Tweet, but we only requested that if they did, they use the hashtag #2DaysInSeattle.

They came and set Twitter ablaze, unleashing a torrent of Seattle-centric Tweets and pics. Using geolocation technology and the #2DaysInSeattle tag, we were able to almost instantly upload their Tweets to our interactive map on 2DaysInSeattle.com, attaching their content to restaurants, attractions, music venues and more, creating a living, breathing travel journal from actual visitors. The 2 Days In Seattle campaign became so popular, we even had former star of The Bachelor Ben Flajnik take part in it.

The campaign garnered national attention from USA Today, Geekwire, and Wired magazine and resulted in over 39.1 MILLION social media impressions. Even better, the hashtag was picked up by everyday travelers who wanted to join in and share their Seattle experiences, and local businesses started interacting with new visitors through the hashtag as well.

The result was a fully-integrated campaign that made Seattle look every bit as great as it actually is.

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Merit Award: Pacific Science Center

Click image above to view entire campaign.

King Tut Exhibition at Pacific Science Center: Campaign created with the goal of achieving attendance of 450,000. Highly targeted individual media plans developed for Seattle, Spokane, Yakima-Tri-Cities, Portland and Vancouver, B.C. based on market size and travel distance. Central campaign message: “This exhibit is a once-in-a-lifetime experience, and this is your last chance to see it.” The key strategy for the campaign’s was the early 90 day positioning of the exhibit to consumer targets. We also had to work around the Olympics and political windows (higher costs and pre-emptions). Campaign components included outdoor, transit, NPR, newspaper, magazine and TV. There was some media presence throughout the 11 month campaign in order to keep the exhibition top-of-mind. In the end, attendance neared 700,000, the highest of all host venues for this exhibition.

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Merit Mention: Darigold, Inc.

Click image above to view entire campaign.

Darigold FARMalicious campaign: This year the FRESH concept is a major focal point in our new 2012 FARMalicious ad campaign. Beautiful food, delicious recipes, healthy cows and good farmers are the elements of FRESH that have been carried into Darigold branding efforts. It’s farm meets delicious. It’s FARMalicious.

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Merit Mention: The Museum of Flight

Click image above to view entire campaign.

Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” integrated campaign surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.